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There is always a seat sale (not a “redemption sale”) which commences around Boxing Day.
There is likely to be some sort of promotional activity prior to that, based on past form.
VC thanks for the info. I was asking about the seat sale, so boxing day then ? do you know if the sale period will cover march 2012 ? i am booking a fair amount of club world and first travel in march and want to make sure if I risk leaving it until boxing day and booking march 2012 then or book now and pay a higher price ? thanks
Based on previous form, the sale fares should be valid until MarchApril 2012; HOWEVER, this might change because of the Olympics (doubt it, though).
I would point out that if you are seeking Easter dates (last week in March/first week in April), those dates are often excluded.
exEUR fares are often good value in such circumstances.