Alex on… the relevance of airline alliancesBack to Forum
I frankly don t agree with the saying that LH will regret not joining forces with Qatar as the latter is just eating up LH s traffic from Europe to Asia and beyond and eroding its profit margins.
The future is not only in the GCC based ((opportunities)) but there are also some other big players out there with whom LH could do a great job, notably Turkish .. Frau Angela Merkel realised how important it is for LH to work strategically with that HUGE and still growing aggressively (more aggressively than the GCC carriers by the way but we all tend to skip looking at them closely) that is TK …I know negotiations are not going to be easy and bearing fruit quickly with TK because they know now how valuable they are and crucial to LH s future success ..
From a geographical standpoint ,it makes more business sense for LH to cooperate with TK ( already familiar with German culture given the strong ties between the two countries ) rather than with GCC based carriers ;the culture, the mentality and the approach are different .Also from a passenger s standpoint it is far more convenient to fly from FRA to HKG lets say via IST after a shorty hop before taking a long overnight flight from IST to HKG instead of waking up in the middle of the night to catch that red-eye connection in the GCC after a sleepless 7 hour flight and before starting another sleepless 9 hour flight to HKG …..
I will be indeed excited to see a LH/TK alliance taking shape and bearing real benefits for customers .At the same time, TK (not yet a real sophisticated carrier but on its way to become) offers unique products already on their longhaul routes being an unparalleled Comfort Class (Premium Eco) in terms of comfort, space, service and value-for-money …nobody can beat it today in the Premium Eco arena !..
With LH gearing up to launch a Premium Eco by 2014 ,a combined LH-TK offering will be a hit .16 Mar 2013