Airline meal standards to be Certified by SKYTRAX in 2012
Back to Forum- This topic has 12 replies, 9 voices, and was last updated 9 Nov 2011
at 07:30 by RichHI1.
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LeTigreParticipanthttp://www.airlinequality.com/news/diningcertification.htm
Just saw the news about this. Looks like they will rank airlines up to five stars for onboard food and beverage services.
They will assess:
-All cabins
-Only at point of service
-Freshness, flavour and quality of all food
-Wine and beverage quality (including hot drinks)
-Ingredients used
-Staff service qualityRegardless of the whole ‘is skytrax independent’ debate, I believe the extra assessment and competition will make those carriers that value the opinion of Skytrax up their game, especially when you consider that (in other news) Skytrax will allow them to link directly to the website with their reviews on. I can’t wait to see who wins this!
Who do you guys think will win the 5 star F&B contest?
2 Nov 2011
at 11:12
JohnPhelanAustraliaParticipantummm …. whichever airline pays Skytrax the most money ??
2 Nov 2011
at 12:27
AMcWhirterParticipantHow accurate can this be ? Will it be for both long and short-haul flights ?
One concern is that catering quality can depend on where the food is sourced. The catering quality for a flight departing LHR for PEK could well differ for one which departs PEK for LHR.
2 Nov 2011
at 13:01
StephenLondonParticipantIt can also be very personal and political…whereas one person may appreciate foie gras in First Class, others object to the ethical aspects of some foie gras production…so how does that get rated?
Like other posters above, I’d guess this has more to do with revenue raising for the host rather than genuine assessment.2 Nov 2011
at 13:23
LeTigreParticipantI was trying to avoid this but…
-I have flown with several of the airlines in the Skytrax top 10 and I have found that generally speaking they are head and shoulders above the rest of the industry
-How is it that airlines that are not awash with cash such as Asiana, Qantas, Hainan, etc, have high ratings?
-Also, the airlines that have the highest ratings overall are from those middle-eastern and Asian cultures that are well known for hospitality, like in Arabic countries, and the European and American cultures which provide a less sincere approach are indicated with lower ratings
-I know Skytrax rejects many reviews, which is questionable, but they are justified to reject many that are unverified, and also as a relatively small firm, they do not have the staff to search through millions of reviews every day, so they just (rightly or wrongly) select a few that fit with their comments to date
-Regardless of your thoughts on the organisation, one cannot deny the value of Skytrax in promoting competition, increasing quality of service and informing consumers2 Nov 2011
at 13:27
VintageKrugParticipantSkytrax is in my view a total fraud and I’m surprised it hasn’t been found out before now.
Thankfully, threads such as the earlier one set out these concerns for all to see:
http://www.businesstraveller.com/discussion/topic/Is-Skytrax-selective-in-its-reviews?page=1
The issue of independence and balance is central to a credible review website, and without any evidence that this is the case, Skytrax deserves to be treated with the contempt its misleading and selective reviews deserve.
2 Nov 2011
at 19:08
FlyingChinamanParticipantI have used enough airlines in the world to have my personal unbiased certifications on the quality of their food and beverage on board..
It must be solidly credible as one is paying for the services, not paid to publish it!!
2 Nov 2011
at 19:59
VintageKrugParticipantSites like stytrax serve a purpose as even the most well travelled will from time to time encounter new airlines (either in regions they haven’t travelled in previously or new start ups) and review sites can inform choices.
While tripadvisor isn’t without its flaws, it does at least attempt to print all the reviews it receives. And investigates abuse.
Skytrax openly censors reviews, and Skytrax lacks credibility. I wouldn’t trust the website one jot to give an accurate representation of the service received.
http://www.businesstraveller.com/discussion/topic/Is-Skytrax-selective-in-its-reviews?page=1
9 Nov 2011
at 07:16 -
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