Air France to scrap Joon subsidiary?

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  • Mark Caswell
    Keymaster

    It seems the new Air France KLM CEO Ben Smith is not convinced by the model.

    https://www.reuters.com/article/air-france-klm-joon/air-france-weighs-joon-closure-as-new-ceo-seeks-labour-deals-idUSL8N1Y47HE

    And just a week after the carrier unveiled its new Cosy family seating…

    Air France subsidiary launches Cosy Joon family seating


    capetonianm
    Participant

    I fear that Ben Smith’s days at AF are numbered. He is thinking like a businessman and acting with intelligence and foresight.

    En France on ne fait pas ca.

    That will go down like a lead balloon. He might even end up on the same flight back to his homeland as the destructive ‘project fear’ stirrer Mark Carney.

    1 user thanked author for this post.

    AMcWhirter
    Participant

    And think of the amount of money that AF has spent on this project in terms of rebranding, new livery, new uniforms, staff training, seating, marketing, PR etc etc.

    1 user thanked author for this post.

    Flightlevel
    Participant

    Like the pilot’s quote: “its not their job to hang around airports two days, waiting the return flight”.
    That is their job ofcourse, only one day would be more appropriate!
    They should close down AF and roll it into Joon! Before June!

    1 user thanked author for this post.

    AMcWhirter
    Participant

    If Joon is closed then Air France’s pilots unnion wants compensation of Euros 40 million.

    via La Tribune [FR]

    https://www.latribune.fr/entreprises-finance/services/transport-logistique/air-france-si-joon-s-arrete-le-snpl-demandera-40-millions-d-euros-799502.html


    rferguson
    Participant

    AF has also made a statement today that it will reduce its A380 fleet from ten to five aircraft (it will not renew the leases on the five it is losing). It seems their new CEO is making some big changes. A bit of a blow also for the already embattled A380 program.

    1 user thanked author for this post.

    AMcWhirter
    Participant

    [quote quote=907562]AF has also made a statement today that it will reduce its A380 fleet from ten to five aircraft (it will not renew the leases on the five it is losing).[/quote]

    As we reported over a week ago.

    Air France to halve A380 fleet

    2 users thanked author for this post.

    christopheL
    Participant

    It reminds me of British Airways’ attempt to create a more international image by introducing a new livery including tailfins decorated with art and designs by international artists.
    What had seemed a brilliant idea to an English design agency had shocked many British people who had a very nationalistic view of this issue.
    If what seemed a brilliant idea to a French branding design agency proves to be a bad strategic choice, let’s hope that Ben Smith will end it sooner than the British Airways executives did with the “international” livery.
    Whether in France or in the United Kingdom, advisers are not payers.

    2 users thanked author for this post.

    JayLibove
    Participant

    I’d be perfectly happy to see Joon (and all of the other “Look! We legacy airlines can compete with so-called low-fare carriers by doing everything even worse!” subsidiaries) relegated to the dustbin of history IFF they’d get their mainline houses in order and return to providing the classic product (which would by today’s awful standards be rather premium) at a modest price premium over current low-price-is-everything (but we hide how high the price really is behind excessive unbundling) fares.

    4 users thanked author for this post.

    jjlasne
    Participant

    En France, en effet, on ne fait pas ca.

    [quote quote=906990]I fear that Ben Smith’s days at AF are numbered. He is thinking like a businessman and acting with intelligence and foresight.

    En France on ne fait pas ca.

    That will go down like a lead balloon. He might even end up on the same flight back to his homeland as the destructive ‘project fear’ stirrer Mark Carney.[/quote]


    MarcusGB
    Participant

    Better just to scrap Air France, it has an awful Brand reputation now.

    1 user thanked author for this post.

    christopheL
    Participant

    Why do you still fly Air France if you dislike them ?

    1 user thanked author for this post.

    AMcWhirter
    Participant

    French media now reporting that Air France will close down Joon which only started operations just over one year ago.

    Joon will be merged into Air France.


    rferguson
    Participant

    Wow. What a waste of investment. It lasted literally 13 months.


    AMcWhirter
    Participant

    @airplusnews quotes Ben Smith (Air France’s CEO) are saying “The multiplicity of brand has created complexity and has unfortunately weakened the power of the Air France brand.”

    Another source reports that Joon’s cabin crew will join Air France mainline. They will gain the latter’s enhanced salarries and improved working conditions.

    1 user thanked author for this post.
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