Reply To: Etihad's "increased value and flexibility based on customer feedback"

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There is no doubt that Etihad are in a mess but quite how anyone could describe what they are doing is offering “increased value and flexibility based on customer feedback”is beyond belief.

This is pure cost cutting and will severely damage the brand and result in lost business. This will be a downhill spiral and Etihad should learn from companies that took the opposite approach and increased revenue by improving quality

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