Reply To: BA drops 14 places and now ranked 40 in the world's best airlines

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I’m surprised to see Delta so far down. They have made a great and successful effort to pull themselves up during the past 2-3 years. Today I would certainly place them somewhere just south of the top ten.

As a wise businessman said to me, years ago, it takes many seasons to make a reputation, which is why it is better not to let it decay in the first place, as it takes quite a while for the brand to suffer damage and even longer to rebuild the lost trust.

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