Reply To: Blockchain: The Next Evolution in Airline Loyalty Programs

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Fascinating, LP.

Two comments:

I suspect that one reason for US households belonging to many loyalty programmes is the way they are marketed. A couple of years ago, booking a Delta flight on their website I just could not do it without signing up to the Delta loyalty programme. Get lost! – I have a perfectly good SkyTeam loyalty card already.

Second, the perceived benefits of airline loyalty programmes differ from culture to culture (N America vs Europe vs Asia) and from passenger to passenger:

1. Reward flights
2. Upgrades
3. Lounge access

For me, (3) is the one that matters. My American colleagues value (2). Many on this forum seem to find (1) the most important. Would the ability to shift points around using blockchain technology help me?

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