Reply To: British Airways Global System OutageBack to Forum
Except that (BA’s) GoFly was anything but a fiasco. As LCCs went, it was one of the best at its launch – and that’s why Easyjet was delighted to snap it up when BA decided to sell. Yet another in a litany of half-baked, ill-considered decisions at BA’s board level, presumably in deference to the teenage scribblers in the investment analyst community. So, they ended up having to reinvent the wheel and buy-in an external solution to the LCC challenge: Vueling and its CEO…. Doh!
Nope, they needed to attend to the business gearing. Sold the asset for what turned out to be a steal, but put the cash on the balance sheet.