I’ve just commented on the CE Europe, referring to VVCM’s article, as it confirms Martyn’s disappointment with his sandwich.
I also mentioned price, most of us on BT are pretty savvy and some of us (Martyn) are more savvy than most, certainly more than me.
For me BA is not a cheap option, far from it. If you do what most people do and use a search engine to go from point A to point B , sometimes via point C (LHR in Ba’s case) BA rarely appears at the top, and frequently doesn’t appear on the first page. Granted there are exceptions but I’ve yet to book BA long haul (excepting Avios) and will now more than likely opt for FlyBe on the LHR-EDI commute.
And because it’s a more expensive option, as a layman I’d expect a level of service (value for money) that reflects the choice I’ve made.