I think we have seen this gradual slide of quality in the economy cabin, so that the offering became so poor, customer feedback indicated passengers would like to buy on board instead. Is this a tactic so that the bean counters can say, that due to customer demand, and lack of satisfaction, we can scrap CE food/CE product, and have a one class service like Aer Lingus.
I have now decided to make Silver my target, then use BA as a last resort, and only when schedule and destination favour BA. BA loss Easyjet gain, and a few £ more in my pocket.( though Easyjet is not always less than BA) The sooner that joker Cruz goes the better. You can *iss of some customers some of the time, but not all the customers all of the time. The shareholders will like it short term, but the long term damage is going to huge and difficult to put right. ( and expensive)