I’ve never taken a great deal of notice of the content of amenity kits, although I was a big fan of the D.R. Harris products BA used to offer in their first class bags about 20 years ago.
What did, though, strike me as odd about the “Armani” bags QR used to offer was the huge tube of something which didn’t appear to have any real purpose. Can’t remember for sure, but I think it was after shave balm.
To me, SQ have the better system, whereby they give you socks/eye pads/etc, and then put an ample stock of anything else you are likely to need in the toilet.