Reply To: IAG group´s new airline – Level

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How did the powers that be arrive at the name of the airline?

Apart from the slogan previously mentioned,……
“..takes flying to a new level”,
I presume there is an element of…………
“ be on the level”, i.e. to be open and honest.. as is..
“to level with somebody”, i.e. to explain in an open and honest way.
These seem appropriate for a LCC airline.

Any other ideas?

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