How did the powers that be arrive at the name of the airline?
Apart from the slogan previously mentioned,……
“..takes flying to a new level”,
I presume there is an element of…………
“..to be on the level”, i.e. to be open and honest.. as is..
“to level with somebody”, i.e. to explain in an open and honest way.
These seem appropriate for a LCC airline.
Any other ideas?