Reply To: IAG group´s new airline – LevelBack to Forum
A LCC will not use old and presumably thirsty aircraft, unless they are confident of loads and margins.
The excellent Zoom couldn’t sustain operations after the perfect storm of high fuel prices ( inevitable) and its old 767’s
I assume Level have chosen the 330 because of its fuel efficiency.
Also clever to use Barcelona,as this will tap into a guaranteed Catalan bias.
Loved the tag line, IAG takes flying to a new Level…. I just wonder if that level will end up soaring with the eagles, or clucking about with the chickens.
LOL – I wonder if they can borrow the words of Ludwig Mies van der Rohe – ‘Less is more’?
Or to bring it up-to-date ‘Less for More’.