Shareholders (including themselves ofcourse) are the directors responsibility although they’re in a service industry and that matters too. Short term its offering a fare compared to the competition.
Baggage will be sorted by the computer system (if in use) and that means only J&F have priority.
Comfort (and sleep) in economy is in economy plus. All pax can go that way longhaul, and efficiently in an A380, and maybe a B777x?