I believe the no 1 issue with BA is this. Senior Management doesn’t believe in, let alone care about, its product, passengers or its people and so long as customers are prepared to put up with mediocrity more fool them and the gravy train rolls on. In addition as long as shareholders get their due return they could not care less either. I was in the USA over the weekend and read an article about the CEO of an American Pharma company who made this comment. ‘My job is not to find cures or drugs for patients. My job is to look after our shareholders interests first”. Probably not the first CEO to have made a comment like that, I am sure WW thinks similarly, yet it is somewhat depressing that people in supposedly responsible positions seem to view “people” as almost irrelevant.