Reply To: Norwegian to seek approval for London-Buenos Aires route

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icespace / Edski777 – Thanks for the update re the pricing.

But the wording “Norwegian has prepared a promotion for their arrival in Argentina: tickets from Buenos Aires to London between 400 and 500 dollars back and forth” suggests seats will be very limited at such a low price.

Low-cost long-haul carriers (LCCs) have a different marketing policy to conventional airlines.

Their really low lead-in prices appear designed to generate free advertising/publicity.

Take the case of Edinburgh-New York where its one-way lead-in price (as we explained within Online news dated February 23) is actually *less* than the rate for APD alone.

At first I thought it was a mistake until Norwegian informed me that its £69 one-way price did indeed include the flight plus APD and other airport charges.

Assuming Norwegian obtains traffic rights (and it plans to serve Buenos Aires from other European points too) there will be lower fares than what the conventional airlines currently charge. But those very cheap promo tickets will sell out quickly.

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