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It seems that BA adheres to a policy to continue along this path as long as they cab get away with it. So far the number of passengers using BA offsets the amount of disgruntled passengers that choose another option.
After all it seems that we choose our carrier based on 1. Price, 2. Convenience, 3. Comfort and service. And as long as BA can come up with a comparable product at competitive prices without having to fly with empty seats I don’t expect Willie to change course.
And as for “valued” customers: this typically means lower revenue customers using their Avios. My guess is that BA nowadays would rather have paying customers.
I wonder what the next move will be to increase revenue. My prediction is that they will start looking at their Frequent Flyer program.
Any other options?