Charles_P – When the LCCs first appeared 20 years ago they operated fast, simple websites because after all, they were just selling a seat.
But today those simple si reservation sites have become more like e-commerce sites.
LCCs seek more ways to earn incremental revenue from passengers. And incremental revenue now forms a larger share of the LCCs’ overall ticket sales.
IdeaWorks estimates that in 2015 Easyjet took in almost US$1.5 billion from ancillary sales. It means Easyjet is now #8 in world in terms of ancillary revenue earnings.