What I recall about James Sherwood is related to The Orient Express. Once he started the rail service he then bought a cruise ferry from DFDS, did it up a bit, renamed it Orient Express and started a service (coinciding with the train) from Venice to Istanbul. I remember being advising against using the Sealink Logo on it (the rings). It was a short lived venture that I think cost JS a few bob, but certainly not enough to harm him. The good thing about JS as I am sure LP will testify, he tried something, if it did not pan out quickly he got out quickly.