Reply To: Product and Price v Loyalty

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icenspice – that is an interesting point you make particularly as I used to be one of those people until I became a frequent flyer agnostic. It took awhile but I managed to break free of my slavish loyalty and now I save a lot of money and enjoy better products and service.

I am lucky as my clients will pay for premium cabins and so I enjoy all the perks of higher tier status without having to have spent the money necessary to achieve it.

If enough others did the same then BA would have no choice but to catch up again on the competition.

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