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I had been thinking of an equal and opposite thread, and asking the ABBA fans what it would take them to fly BA, not the ME3.

– direct flights from the regions
– better products (apart from WTP)
– competitive pricing

I’m not ABBA, but they are well down my list for the routes I fly, as they are poor value – for this last trip, BA quoted £2,200+ for MAN/LHR/DXB and QR got the business at £906, with a hassle free change at Doha (no need to reclear security) and lounges in a different league to BA, at MAN (much worse than BA), DOH (light years ahead) and Dubai (light years ahead and much less crowded than the BA lounge).

Also had direct aisle access on the longer segments (1-2-1 layout).