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I like Spirit of Team GB too.
Lots of airlines still name their aircraft. VS fleet are females – Madmoiselle Rouge, Lady in Red, Miss Kitty (A340 now retired) to name a few. Thomson Airways also ran a competition to name their Dreamliners; as Britannia Airways they always named their fleet. I can remember flying on Jean Batten (737) and Brian Johnston (757). PanAm had a variety of Clippers. I can remember a line of BA 1-11s lined up at BHX all named after counties.
A lot of European airlines still do it as do Qantas, Singapore, Thai and Air India. The practice may have come from the flying boat days and the naval tradition of naming ships, but can’t find any firm evidence to back up that theory.