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FrequentFlier miles are now the largest ‘currency’ in the world, and have been for some time. As certain posts point out, it i easier to ‘spend’ (redeem) those miles with some airlines compared to others.
I can’t make alot of comparisons between airlines, but I can comment on BA.
I am very flexible with my dates & days of the week, always avoiding school holidays. BA Club World is virtually impossible to obtain but F is always available.