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It’s difficult to an “out” for Virgin, even with Delta supporting it.
They lack the scale to make a go of it globally, their brand is strong, but quite localised (Asia/South America completely off the radar) and crucially within Europe they cannot leverage a feeder network.
The major asset is its slot portfolio at Heathrow; that asset will diminish whenever runway expansion finally arrives, be it at Heathrow or a hub sited elsewhere.
VS is increasingly looking like the next bmi. Make hay while the sun shines!