Reply To: Is it just me or is Virgin Atlantic service slipping?

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BritFlier
Participant

Yet DXB is also the second largest O&D out of London. There are strategic reasons to fly there including the network contribution through other route connections / corporate network deals, that AUH doesn’t have.

And VA wouldn’t ‘give’ VS a second route to Australia – partnerships don’t make money unless profit sharing is in place to ensure both companies don’t just defend their own yields with poor SPA rates.

Remember any route decision is never made on a standalone basis, but compared to other options of development for that aircraft/slot. If there’s nothing better to do, then it if best to keep flying, even if unprofitable. (Unless it’s cash negative, when it’s then better to park the aircraft… although then you lose the slot…etc!)

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