Reply To: Is it just me or is Virgin Atlantic service slipping?Back to Forum
This kind of question is not really answerable. You would have to ask thousands of people to get a reliable answer.
But, anyway, the hard product of both BA and Virgin Atlantic has improved and is improving. BA is introducing A380s, 787s, 777-300ERs and refurbishing a few 777s. It is let down by tired 737-400s and 747s which are likely to be gone within 5-10 years. Similarly, Virgin Atlantic has 10 brand new A330s in operation as well as 8 (or seven) refitted 747s, and 787-9s coming next year. Most of the A340-600s are only 6-9 years old. They are let down by older A340-300s, the only ones without AVOD, but there are only a few and these are all going within a couple of years.
So the hard product is getting updated. Soft product is hard to measure though, and it may be that both airlines are saving on catering.
Another point with Virgin is the novelty has worn off. Could this be one reason?