Reply To: Singapore Airlines new website

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The one sure thing with SQ is that there will be no going back. They’ve introduced a number of things over the years that have been quite obviously mistakes but have stuck doggedly with them refusing to acknowledge that they were wrong. It’s probably a cultural thing about losing face. One of the biggest was alienating PPS club members back in 2007 where they changed the ground rules overnight, they’ve stuck with that and lost some very high revenue spenders as a result.

I’m therefore confident that this awful website will remain. I think the life of the last one was about seven years so that’s a long time until the next change. I still think it looks like something designed in a primary school.

I agree with an earlier comment, their best days are behind them and lots of people seem to think that.

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