Reply To: Singapore Airlines new website

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Awful is an understatement. It’s a litany of technical and basic user experience/user interface issues, and a demonstration that the team responsible for the site doesn’t have a suitably rigorous testing and user evaluation regime.

The crowds at Milepoint and Australian Frequent Flyer have already picked it apart, from credit card failures, booking abilities, incomplete features, major SEO and search features… and the list goes on.

SQ need to be shot for this site. It’s one of the key planks in getting bums on seats, and they managed to make a complete hash of it.

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