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The only benefit that IB has to BA is that it’s strongest market is where BA is weakest – LATAM.

I’m sure that BA would love to cut ALL their other routes and essentially have a massive LATAM route network from LHR T5 via MAD.

I think eventually Vueling will take over most/all of the short haul flying. Or maybe even the whole business in a Tyrolean/Austrian or Crossair/Swiss kind of fashion.