Reply To: Delta to buy Virgin Atlantic?

Back to Forum


That is true. However, remember BA´s frustrated investments in United and then US Airways.

These were forward looking at the time but the only one to come to any sort of satisfactory conclusion was KLM´s investment in NorthWest. It should be said that all were limited to 25% of capital so could not make a big impact in the companies concerned.

Also remember the setting up of Virgin America. Here SRB not only were his companies (the Virgin group) not allowed to have a shareholding greater than 25%, but also he, and his group, were prohibited from having any sort of management role in the new airline.

So Virgin America is basically a US airline which licences its name from the Virgin group.

Is this a level playing field?

Be up-to-date
Magazine Subscription

To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below