Reply To: BA long-haul – where to next & with what? Winter 2015/16+

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The thing is AnthonyDunn as I was trying to explain is that you do indeed have a choice. As an IAG shareholder I regret that BA is not your first choice, I regret it will not be getting more of your revenue. However pax numbers are increasing, including in business so one has to ask, does BA need to spend more than it does to get that revenue. While loads are high, then no, it does not need to, and as a business it should not. If BA could exceed your expectations for a reasonable sum then it should do so, but if that sum exceeds any likely return then clearly it should not. Predominately on this forum are business people, out there travelling around the globe to maximise the profits for the business they are representing. I doubt many will spend too much more than necessary to retain the business or to get new business, you spend what you NEED to spend, and no more.

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