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We’re suffering more than anyone up here in Aberdeen. BA have no seats cheaper than £147 return these days – they certainly did offer £70-£80 returns a couple of years ago. I paid £297 one-way a few weeks ago to get to LHR in a hurry. Even Virgin start at £146 return, and that is Virgin’s problem with their Aberdeen route – well, one of the problems, that and not having great connectivity.
Virgin need to pitch their starting prices around £100 from ABZ, Easyjet are leaving here full 3-4 times per day with fares starting about £60 return (no frills of course).
However, BA must be doing something right from here, they have up to 9 returns to LHR and most are full or pretty damned near it.
I quite like the breakfast though!