@ 26/06/2013 17.19
I remember a time when BA was renowned for service excellence. They had an advertising strap line that went
” It’s the way we make you feel that makes us the World’s favourite airline ”
It is amazing how that strap line from 20 years ago is relevant today with the changing of just one word. I leave it to readers to choose which one
By making people feel special and valued they were also hugely profitable…at least by today’s standards.