Reply To: Interlining bags from BA to non-oneworld airline

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@ 26/06/2013 17.19

I remember a time when BA was renowned for service excellence. They had an advertising strap line that went

” It’s the way we make you feel that makes us the World’s favourite airline ”

It is amazing how that strap line from 20 years ago is relevant today with the changing of just one word. I leave it to readers to choose which one

By making people feel special and valued they were also hugely profitable…at least by today’s standards.

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