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@anthony – Agree with you here. There are many non business travellers out there who do not appreciate giving a company money to be cooped up like a battery chicken for up to 13 hours in Economy just because they are not travelling for business. For those whom the company credit card does not allow simply to book a full J/F class fare to get from A-B, obtaining 600 tier points a year is a very calculating matter. JER may be the cheapest way to do this, but not the most practical… over the course of a year a more realistic avenue for the leisure pax would be;
2x Club Europe return flights 
1x Business Class return [using the world offers when they come out to the Caribbean /USA/Dubai etc 
1x Premium economy return ,as above 
Or the quickest would be 2x Business return as above and 1x UK Domestic return which is spot on 600 points.
Either way this lot is around £3100 and would only be achievable to those who can afford multiple longhaul holidays a year, and are on the ball with knowing when the offers are coming out. How many of the UK population can say they are in this bracket? Not many, and those that are certainly will not be riff raff – it is not they who will be ruining the lounge experience for everyone else……. perhaps the focus should be on the business traveller who would have paid the same amount as this for one flight to New York and only getting 290 points of it?????