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Whenever I read about BA here, it is about cost cutting at passengers expense:
– A “New First” with the same cramped, tight seat layout but new lighting and mockup windows….what a hoax
– A steady decline in food offerings in C and F, Instead the advice to visit a food fair in London…or have breakast in a lounge after arrival..LOL
– Lounges which are generically great, with high standards. Then these lounges are downgraded by lack of food and servcie, both quality and quanitity…just the right thing to keep premium passengers
– New planes with an old set layout: still tight and cramped, see 787 and 380…lost chances
Every action by BA at the customer side is characterized ba savings and savings and savings….wrapped into some enigmatic fairytale that sells it as an improvement of customer experience..LOL
BA is on the decline steadily. Look at LX, LH (especially in F where the starter costs more that the whole F-meals in BA), look at AF, look at CX, TG, SQ and EK…..
WW is not an airline CEO, he is the beancounter of the century. What a way to “lead” an airline.
And once upon a time, BA was leading, with ecellent F-service, with the introduction of Club World seats and so on. Today?…???