“On the marketing of the £158 fare and selling on price opposed to quality i think on that route with the type of traveller going to that destination (predominently family holiday) price is much more important than quality, especially with the current squeezes on your average familys disposable income.”
Absolutely. But it was only a little while ago that BA was advertising the ‘happy lemon’ etc and trying to differentiate.
Now it’s baggage free fares and undercutting easyJet.
Nothing wrong with that, I’m only commenting on the change of positioning.