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Yes Sparkflyer, there definitely is a market for pax who do not always want low cost. OK for a very short flight but for a 4 hour journey, I would go out of my way to fly an airline offering more comfort. It is no fun sometimes flying on one of these holiday routes in the summer on a low cost. I realise the majority always want the cheapest price but it can be cheaper to fly BA then FR and EZY at times. People believe think FR etc are cheap so don´t look at the alternatives. I find FR fine actually, but for 4 hours, no thanks.