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These so called leisure routes are not just for holidaymakers. “Normal” people live in these places and thanks to BA, they can now connect at LHR/LGW. Granted, a weekly service is not so useful bit if successful, they may increase it to 2x or 3x. I live in ALC where BA have recently returned and now we have more of a choice than just IB via MAD. BA have many more destinations so to go to Canada, US, Asia etc, it is fantastic.