Becasue BarnesG, its called discussing the issues. I am quite happy to continue buying my BA fares at up to 60% discount plus having a flex ticket, however, I am also happy to take pay for a direct point to point, but not at the overpriced prices BA charge.
I would also suggest you look at some other point to point fares. Some, Thai F for example, LHR-BKK-LHR are priced less than a BA club (and yes I sometimes do fly Thai) but would still prefer to spend that money with BA.
If I was “kicking”, BA, it would be followed by ………..”into touch”. This is not the case.