Reply To: BA Club Europe seating issuesBack to Forum
Classic marketing theory.
Ryanair own the cost leadership position in Europe, so BA needs to differentiate.
However, reducing the value in the product is a strange way of doing that.
They seem to have focused on the ex London markets as part of their strategy and time will tell whether this will work.
I see BA as a Jekyll/Hyde company, strong LH premium product range, poor short haul premium product.