Reply To: BA Club Europe seating issues

Back to Forum

DisgustedofSwieqi
Participant

Bill Hants

Classic marketing theory.

Ryanair own the cost leadership position in Europe, so BA needs to differentiate.

However, reducing the value in the product is a strange way of doing that.

They seem to have focused on the ex London markets as part of their strategy and time will tell whether this will work.

I see BA as a Jekyll/Hyde company, strong LH premium product range, poor short haul premium product.

Be up-to-date
Magazine Subscription

To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below

Polls