If BA has all these competent high level personnages evaluating the money-making possibilities of new routes, how is it that they are so dismally unprofitable compared with so many other airlines, who, for example, serve the ‘regions’ . After countless years of Goldness and support for management and crew who clearly have no loyalty to me,
I have given up on them. Nearly everyone has a comparable or better Business and First seat so why bother with the attitude.?