It is the attention to details, on the ground or in the air that set a product and services apart from the others. The eggs are one example and the seat instruction cards are another.
Many airlines peddle their marketing hypes but don’t always deliver everything and leaving behind a lot of disappointed passengers. But travellers must be realistic also.
Personally Cathay and Singapore Air are the two airlines which deliver a complete world-class travelling experience for their Frist Class passengers, while the others may be excelent only for the cabin but failed on the ground service.