ba.com is becoming a bit like Land of Leather.
Sales seems to follow back to back, in a desperate attempt to fill unwanted premium cabins.
Genoa, Krakow and Pisa seem to be the bargain CE options, if you can tolerate being squeezed vice-like for the entire flight in their new enhanced narower seats, at £199 rtn though these are exLGW. Save about £12 off this if you are a BA shareholder.
The least expensive Club World is £799 to Tel Aviv; a more substantial £70 shareholder discount on this fare makes this better value at £730, but still not a patch on the £529pp Cairo fare seen in the 2for1 sale a fortnight ago.