No – it showed a cut away showing the hand stiching on the seat – a bit like you get on a luxury car. The sign off is:
“I’ll be in touch soon to let you know how you can view the new suite first hand. If you’d like to find out more in the meantime, please visit ba.com/first”
Which i guess implies either some sort of reception, or a reveal of where the first couple of planes will be deployed so we can book a flight. And of course a full reveal on the web-site. Remember the stand-alone micro-site that supported the New Club World launch? Could be something like that.
Have to say I’m surprised the BA cynics have turned on marketing now. While BA might have some faults, gnerally the quality of their marcoms ranges from the good to the inspiraitonal.