Reply To: BA New First Class??

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The following has also been sent out by BA’s Executive Club today:

‘You will soon be one of the first people in the world to see our new First cabin and suite.

From 1927 when we introduced the first luxury air service, to 1995 when we fitted the first fully flat beds, our dedication and innovative approach to evolving air travel means we have a lot to live up to.

Over the last few years we’ve spent time perfecting the design of the new First. We’ve drawn on British heritage, sought out exceptional craftsmanship, and minutely considered every single detail. Details that, as a traveller in First, we think you’ll appreciate.

For instance, we discovered the uniforms of senior Royal Navy Officers are made on Savile Row from a fabric called Naval Barathea, which is deep blue-black. This inspired our new colour scheme. Combined with accents of rich cream leather and dark red glass, it’s a modern, sophisticated take on our classic red, white and blue.

The fully flat seat, shown in the background here, is another example. Its double stitched leather upholstery would feel at home in the world’s most prestigious motor cars. On closer inspection the complex twin stitch pattern demonstrates hours of exceptional craftsmanship.

Of course, looks aren’t everything. That’s why we’ve been enhancing the service too – and will continue to do so in order to ensure you have a unique experience when travelling in First.

I’ll be in touch soon to let you know how you can view the new suite first hand. If you’d like to find out more in the meantime, please visit ba.com/first.’

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BTUK September 2017
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