Reply To: BA New First Class??

Back to Forum


Expat: I have no inside knowledge of the forthcoming BA product, but it would seem clear that it will offer a far more spacious personal environment than the Jet Airways seat you reference, and that 3 crew for a maxiumum of 14 passengers on a 744 is a considerably higher crew:pax ratio than of any J-class offering.

Combine that with truly on-demand dining, greater quantities of catering per sector, finer wines and enhanced tier points and miles for Executive Club/OW cardholders, and there is a clear differential between First and Club.

Commentators may lament the apparently evolutionary nature of this cabin upgrade, or attach varying personal value to F&B provision, personal space or crew ratios, but the fact remains that there is a difference between J & F, now and with this new product.

Although BA are unable to compete with, say, SWISS’s aspiration to offer First Class cabins on all their intercontinental aircraft, they do offer their First Cabin on a far greater number of aircraft and routes than SWISS. One assumes that BA feel the most pressing need is to ensure that their cabin reflects the needs and aspirations of passengers on all routes, in all regions, and to do so in a manner which is consistent.

As has been discussed at length on BT recently, some other carriers offer headline-grabbing products only on a number of their routes and on certain aircraft types in their fleets. Whilst it’s true that those flagship products may outshine some others, the potential for passenger disappointment and defection is high when they encounter the carrier’s lesser product (at the same price).

If precedent is followed, then, it’s to be expected that BA will have exactly the same seat on all F-carrying aircraft types, on every single one of their F-offered routes. Again, some commentators may attach lesser value to that, but I can assure you that very many revenue passengers consider it a huge virtue. Reliability is all.

Be up-to-date
Magazine Subscription

To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below