Must say that my first impression, based on the images provided by VK, is also dissapointing. Not so much New First as refurbished First.
Have just experienced CX First with just 9 seats in the nose of a 747 and did QF A380 earlier. Both are super products backed by attentive crew. BA have a reputation for surprising everyone and whilst the images may not be the same as SQ EK etc, the end product may be superb. Let’s hope so…..