Reply To: BA New First Class??

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Would you like some nice beer-battered cod, lightly doused in vinegar, to go with that chip that is so patently obviously growing out of your shoulder? 😉

This argument that we should not consume in a recession is exactly the sort of thing which turns a recession into a depression.

We need to keep buying to sustain jobs (and yes, taxes, which get paid on salaries, APD fees, company profits) which in the end will maintain economic activity in the future.

As you will no doubt be aware, BA currently has an offer running until 31 July whereby they will book you into First or Club Europe if you book a fully flexible fare Club World or EuroTraveller ticket:

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So it may well not cost anything for a reader of Business Traveller who is out on the road drumming up sales overseas to find themselves in an F cabin.

Many corporate deals routinely offer F for less than most of us would privately pay for J. Right now, they are giving F away at bargain basement prices.

Though I understand it is profligate in a way only Jacqui Smith’s husband can truly appreciate to book non-discounted F on business right now, it may well not cost the sorts of sums you might imagine.

If there are people who remain able to pay full whack privately or otherwise (and not everyone loses out during a recession!), I don’t think they should feel guilty about that.

In addition, with almost empty cabins, now is a great time to get a BA Miles redemption in F. And all you pay then is the taxes and fees – making F travel about the same cost as a ticket in economy, if you have enough miles.

Travelling in F is a lot less about status than you might imagine; most people who are there couldn’t give a monkey’s what others think and do so for their own personal comfort.

Rightly, their assessment of wealth is not how much money you have in the bank, or indeed have given away to BA to travel F, but much more about what really matters in life, such as happiness, friends and family.

By investing in flying F, jobs are created, BA profits and taxes are paid to the UK Exchequer, and someone enjoys a great relaxing flight better able to do business at their destination or enjoy a well earned vacation/trip of a lifetime.

Once you see the issue in the round, and understand that F doesn’t have to cost a huge amount, I really can’t see why flying F is morally objectionable.

Ketchup or mayonnaise?

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