Well the food couldn’t be any worse…some days it is just unpalatable, and on a recent NY flight I brought a sandwich from Pret-a-Manger, which was tastier and fresher than anything offered on board. I just don’t understand the powers that be at BA thinking they can cut here and there, and hope passengers won’t notice. We do, and I’ve been taking my full revenue premium business elsewhere (to Qantas, Cathay, Etihad, Singapore to name a few) as the entire experience (not just catering) is premium. How can Etihad manage a first class escort at LHR (or Lufthansa, for that matter) and BA can’t – in their own terminal?? Two of my recent flights have been coach transfers – nothing for First pax – you are herded on with everyone else. Fast track security is not policed, and is slow when it works. BA are totally being screwed if they are paying for that poor service. And baggage is no longer handled differently – in fact, don’t have a premium tag put on it – the handlers ensure it comes out last if it does. Yet somehow the crew bags always manage to come off first. Hmmmmm. so we know who matters and who does not, and it sure isn’t First Class passengers. Hence my migration to other airlines. Cheers to Luftie, Swiss, Cathay and Etihad – you’re doing it right. BA – get a clue – but start with an easy win like food – it isn’t that great a challenge.