Reply To: BA New First Class??

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Nothing *formally* announced by BA, though attendees at the recent Investor Day were mistakenly shown a slide featuring an artist’s impression of the new cabin, but it was removed by BA on the publicly available slide pack, and newswires were asked not to distribute the pic.

Nothing revolutionary; same footprint, with more useable personal space, some hi-tech gubbins and larger screens for AVOD and a few nice touches which will make the cabin “special” once again.

The image persist around various websites, but cannot be relied upon as they are not necessarily the final design.

In today’s BAEC newsletter, some improvements to the “soft” product were announced:

Revealed: the changes unfolding in First

Beautifully crafted by Anya Hindmarch and adorned with our original coat of arms, our new washbag is filled with a range of well-being goodies from D R Harris – a quintessential British chemist and perfumer, who has supplied Royal Households for over one hundred and fifty years. A travel accessory fit for a king or queen.

In April, we began introducing enhancements to First that will add to your comfort. Wonderfully soft cotton pyjamas and slippers are provided for your relaxation. Adding to the luxurious comfort is a new 400 thread count Egyptian cotton duvet and pillow with silver lustre detailing, to help make drifting off to sleep more blissful than ever.

Later this year, we will begin to introduce a completely redesigned cabin and service. We want new First to be perfect, at every stage of your journey. So everything has been crafted and designed to create the ultimate bespoke experience.

Though the above is old news to most.

There is a silly ruby glass for our water which was on board my flight back from MIami last month, and new crockery, but these are all soft tweaks rather than than the big cabin redesign.

Seems likely new First will be trialled aboard a test aircraft and then the new 777ERs which start delivery from Q4 2009.

You certainly won’t get new First on a 747 before Easter 2010, if ever as the 747 fleet edges towards retirement, and given BA’s approximately 100 longhaul aircraft and a roll out of one or two airframes per month in the early stages of a refit, it is extremely unlikely you would get the new cabin on your flight to South Africa.

You can read more about the First experience here:

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